This guest blog post was written by Bob Upton of U V Associates who participated in Carla Rieger‘s webinar on October 31, 2013. Carla is a CAPS Vancouver member, and her webinar topic was How to Get Out on the Speaking Circuit. Click here to view Carla’s CAPS profile, and you can sign up for her eZine on her website.
I really appreciated Carla’s tips for getting through to the right people, and turning cold calls into warm calls, which I also found very useful for my management consulting business. Carla even evaluated pitches submitted by members of the audience.
Carla’s planning and scripting a voice mail message was a very useful tool to me. Carla suggested being fully prepared for and expecting voicemail; and following an intentional structure including a simple call to action. Her preparation involves detailed pre-call research and a mind-mapped process.
From her tri-angular perspective as a buyer, a broker and a provider for speaking engagements, Carla also addressed the Top Seven Mistakes a speaker might make before, during and after a speaking engagement, but for the purposes of this review I will share Carla’s unique content development tool.
In content development, Carla uses a matrix (in a table format) as an excellent organization tool, which allows for easy to pop in ideas as they occur. Across the top she lists speech sections such as opening, body sections and conclusion, and then cross-referenced each of those with methods (down the side) such as…
- story/ metaphor etc.,
- visual aid
- audience interaction exercises
Carla stores ideas over time and pulls them up onto post-it-notes to load the matrix and move them around as content develops.
A powerful highlight for me while I was listening was Carla’s story about her TEDx talk. She was nervous going in to her talk, concerned about running overtime, and when it was showtime something shifted.
She shared her story of dropping her prepared script and how she simply began talking — something else took over. When Carla stopped talking she looked at the clock and was within 12 seconds of the required time – now that’s an experienced speaker!
Overall, I rated this as an excellent webinar. Carla indicated that she had presented to the members of CAPS Manitoba, though I myself had not had the pleasure of seeing her in-person. It may be time to consider inviting Carla for a return visit to Winnipeg to share more of her wisdom!
Free webinars on how to become a successful professional speaker, such as Carla’s, are just some of the perks that CAPS Manitoba members receive as part of their annual membership. Click here to learn more about all the CAPS’ Membership Benefits.
This guest blog was written by:
U V Associates – Innovative Performance Management