Welcome to our fourth Social Media Monday guest blog post. This month’s how-to advice is brought to you by our resident geeky girl, Angela Mondor. We’re not being offensive, Geeky Girl is Angela’s company name.
Angela recently joined our organization as a ProTrac participant to grow her professional speaking career. She will soon be booked solid talking about ways to harness social media for your business growth, but in the meantime she’s graciously provided us with a tidbit about the importance of having a Facebook Page for your speaking business.
There are many reasons, as a professional speaker, to create your own Facebook Page. The primary reason is that it will allow you to separate your personal life (your regular Facebook account) from your public persona (a Facebook Page), where you can professionally represent your business.
Three main reasons to use a Business Page (also interchangeably called Company Page or Fan Page) on Facebook are…
- In separating your business from your personal life, you are better able to shelter your friends and family from a bombardment of business-related messages, especially when you’re building your online social media brand.
- You can create specific business-related Facebook Events from your Business Page and invite your Followers (aka believers) to join your training, speaking sessions, or other public events you are hosting. As well, you can promote those events using Facebook Ads.
- When your Followers share your posts, your company name is then linked to the content you create for branded Facebook posts, thus strengthening your brand, after it’s what all the big brands do!
Most people confuse a Facebook Page with a Facebook Group at first. There are too many similarities and differences to list in this post, but you can read more here as written by Facebook.
How to Get Started
Angela has shared these seven easy steps to help you out. In less than 15 minutes, a novice Facebook user can create an online persona which can be used in place of a website for a new professional speaker, or as additional online content to supplement your website and/or blog. If you have any questions regarding the following steps, please post your questions below, or on the CAPS Manitoba Chapter’s Facebook Page.
To get started, after you click this link, then click on Create Page in the upper right hand corner of your screen.
Next select a category by clicking on the icon for the category that best represents your business. For most professional speakers, they will select Company, Organization or Institution.
Once you “Choose a category”, Facebook will ask you for some more information, such as this for Local Business or Place. After choosing the category (usually local business) then you can fill out the Business or Place – you will want to make sure you are following the guidelines that are provided by your company (if applicable).
If you work from home and do not wish to show your street address, then by choosing Company, Organization or Institution you can skip this step. However, if you wish for people to “check-in” on Facebook to your events or meetings, then checking Local Business or Place is a smarter choice.
Now choose your Profile Picture, if you are using your face as your branding, then ensure that it is a picture of you, if you prefer to brand your company’s logo, then use that for your Profile Picture. A profile picture is the one that appears in the small square just like on your regular Facebook account. Dimensions are 180×180 if you need to resize the image.
Next you will need to provide some information “About” your company. This is where you will add information about your U.S.P. (Unique Selling Point). NOTE: It is best not to “Skip” this step. Don’t forget to put all of your applicable websites link here, using the full http:// web addresses.
- Your website link
- Twitter address link
- LinkedIn link
Facebook will now highlight a few things to do once the page starts.
- Like your own page
- Invite your friends
- Invite your email contacts
- Then add your first post
Once you have 25 fans who have liked your page, you can now choose your personal URL for your Facebook Page.
When you begin with your page it will have a very long address such as:
It is my suggestion that you would be better off using an address that is simple to remember, as well as something that you can use on your business cards.
To do so, follow these instructions:
(a) Go to your Facebook Page and click on “Edit Page” in the top right
(b) Choose Update Info
If you don’t have 25 likes yet this is what you will see…
The “Official Page” section, shown above, is available for you to put the official page of a parent company (if applicable), so that people know that your page is not the official page of the company, but that your page is about you. Usually not applicable to professional speakers, unless you represent a national or international program as part of your work.
Once you have 25 or more fans you will see that the Username will have a text box available for you to type your custom URL.
Once I changed my Username this is what it looks like:
Now your address will look something like this…
http://www.facebook.com/geekygirl OR fb.com/geekygirl
That is much easier to put on a business card!
Now that you have a Facebook Page, you will want to read Angela’s free eBook Driving Traffic with Social Media which help you through the next steps – the eBook is available on her website.
If you and social media don’t see eye-to-eye yet, but you’re able to put two hours aside each Wednesday night for the next six weeks, then check out Angela’s Social Media Foundation virtual training seminar, where you will learn…
- Finding your niche/target market
- Picking the right social media platform
- How to talk to your audience
- Finding time to stay relevant and fresh
- How to schedule your content and why this is important
- How to measure your success