Our December Social Media Monday guest blog post was written by Anders Boulanger, Winnipeg’s very own Comedy Magician and Interactive Corporate Entertainer. There is truly some amazing wisdom in this post — a must read!
I am probably not alone when I say that Hugh Culver (CAPS Manitoba’s October speaker) lit a fire under me and inspired me to do more with my business. I loved his approach to being productive with social media instead of it being a time suck. His notion of making everything into campaigns also appealed to me. Little did I know that it would work so well.
Here’s what I did…
- I committed to releasing one blog post every other Wednesday thinking I shouldn’t over commit myself — that seemed manageable.
- I used Hootsuite to schedule in the tweets and the share the post on Facebook, Google Plus and LinkedIn. Knowing that I was going to make such a push to share my blog post actually made me care more about what I was putting out.
- I chose to step up my game and I hired an editor on Elance to look over my posts. I found a nice Elancer in the U.S. willing to do the job for $2.50 per 500 words and she’s working out great.
- I also decided to share my posts with my list.
Now I’ve got to tell you I’ve had a love/hate
relationship with list building.
Early in my trade show career, my actual website was gated by a squeeze page, which meant that you couldn’t see my site unless you left your email. I did get some opt-ins but not that many and I soon abandon that strategy for a more standard website with an opt-in box in the sidebar.
My juggler friend Robin Chestnut always teases me because I am so conscientious. “Hi my name is Anders, I hope that doesn’t offend anyone.” Well that is true to some degree.
I was leery of “bugging” my list because I was afraid that they would unsubscribe. While listening to the “I Love Marketing Podcast” (highly recommended) and I had the epiphany that if they are uninterested and will never buy, then if they unsubscribe it’s no loss.
Conversely, if they are interested in what I do they will have an appetite for what I’m putting out. That made so much sense to me that I have lost all fear to send to my list and have been doing so regularly ever since.
I updated my LinkedIn status with my blog post but I also shared it in all my groups. This is where I think I have received the most traction.
LinkedIn groups allow you to get in front of people in your industry and target market without having to be a direct connection with them. When I look at my analytics the majority of traffic is coming from LinkedIn.
So Here are My Results
Pre-Hugh Culver visits per month 102 with 81 visitors
Post-Hugh Culver visits per month 554 with 412 visitors
Oh yeah two more outcomes came out of my first blog campaign.
- I got asked to write this guest post here, which is all good.
- But get this… a magazine in China wants me to write a regular article in a physical magazine for Chinese Exporters.
All of these results were made possible because there was a strategic plan in place to get the message out.
If you haven’t tried Hugh’s suggestions, I suggest you get on it!
This guest blog was written by:
Interactive Corporate Entertainer