This is our third Social Media Monday guest blog post, and January’s wisdom was written by Sharon Evans, one of CAPS Manitoba’s newest members. There are truly great tips in this post — take a moment to boost your LinkedIn knowledge.
Let’s face it – you probably groan at the thought of spending more time on Social Media to bolster your speaking business. However, your speaker’s platform is strengthened by attracting all of the eyeballs you can find, and there is no more professional social media audience than the one that lives in LinkedIn. Recruiters and head hunters prefer to do their own homework, and event planners get the benefit of proactively seeking out the all-stars for their programs on LinkedIn. So what can you do this month to make sure you are seen, known and booked?
1) Relationships Matter on LinkedIn
You’ll want to ensure you have a company page in LinkedIn that shows off your speaking business, and listing any of the services and products you have in addition to your talks. This is a great spot to highlight anything you do or have that sets you apart from others in your focus area.
Highlight your company offerings while using the appropriate number of key words to showcase your wares and highlight them all in benefit speak. New opportunities will come when past clients visit your page after being alerted to your updates when they find out you have a new speech, product or service and they liked you and now want to know what else you have.
Keep in touch with past and current clients, and create opportunities for new clients. Check out the groups they belong to and join the ones when appropriate to do so. Learn about your market and where they hang out and use the questions they ask in their posts as great seeds for your speeches, products and services.
2) Find business partners and service providers for your speaking business using advanced search
Search by your topic and research potential partners that you can create relationships with and potentially feed with leads when business comes your way that you are not in a position to fulfill. Make connections with others you meet at conferences and events and foster the relationships here to form partnerships. Build your business by seeking virtual service providers to provide administration, technical, legal, graphic, financial and coaching and mentoring services.
3) Learn about your clients and your competition by following their companies
You can choose the updates to come straight to your inbox. You can find individuals to follow through groups, and you can search for potential client companies to follow in the company search. Knowing and tracking your top ten list of companies you’d like to become clients is a strategic and purposeful way to grow your business.
4) Create thoughtful and inspiring posts to your status box 2-3 times a week
Know this is not the same as the Facebook status bar, and no one in this professional space cares what you had for breakfast, no matter how attractive the presentation. This isn’t the place for commenting multiple times a day, as many professionals get daily digests of this material. Once or twice in a week keeps you top of mind each week. Leaving great feedback about the staff of an event, the warmth of the audiences and conference attendees, and the positive effect meeting your audience had on you each time you travel will leave lasting impressions on your new contacts you make at the events.
5) Ensure your profile is complete including speaking projects
If you have created something new, be sure to list it as a project, and include any new publications you have been a part of. This project space is great real estate for more of your power keywords. You’ll want to take advantage of the option to include some video – this is crucial to a speaker, as the conference planners and corporate employees love to do their own sleuthing. Create some very powerful benefit statements in your profile and ensue the title in your profile allows you to stand out in the crowd that are also claiming your topic in the speaking world.
Author of the book – “Zoom Factor for Enterprise Architects: How to Focus and Accelerate Your Career”
Best Selling Author – “Unbreakable Spirit: Rising Above the Impossible”, Co-Authored with Lisa Nichols & 39 Amazing Business Souls, Nov 15, 2011