On Saturday, February 15th, CAPS Manitoba is very pleased to welcome our National President, Bob Parker, to our monthly meeting. Bob has a passion for the professional speaking business!
He’s on a cross-country tour, stopping in Winnipeg to showcase his 2014 Presidential platform. Bob calls his platform Experience 3D: Different-Disrupt-Discover, and it centers around exploring the key dynamics of creating memorable audience experiences. The aim of his presentation is to lead our professional speakers to create such an amazing impression on audiences that they will be compelled to demand you for their next engagement.
In advance of his arrival, here’s a bit more about Bob Parker that even our most seasoned members may not know…
Tell Us About Your CAPS Experience…
Bob joined CAPS at the end of 1999, and affiliated with the Toronto Chapter, but commuting to meetings from London,Ontario each month. It quickly became apparent that southwestern Ontario birthed enough professional speakers to sustain their own local chapter in London. So, Bob and Roy Saunders formed what is now CAPS Southwestern Ontario (SWO) in 2002, where Bob served as his chapter president for over two years.
Bob joined the CAPS National Board in 2009 where his role was predominantly in Industry Relations and building relationships outside CAPS with meeting professionals and other suppliers.
In 2010, Bob joined the non-profit Business Events Industry Coalition of Canada (BEICC.com) for which he now serves as past Chair. The Coalition is a collection of industry associations and organizations that advocate for the meetings industry, such as Meeting Professionals International, CanSpep, and Site Canada.
The Coalition is a national organization, with CAPS National as one of it’s founding members. Its mission is to promote the well being of the meetings industry in Canada and serve as a collective voice in the meetings industry. The Coalition was originally set up following the meeting industry’s last economic slowdown, which in Toronto was due in large part to their SARS outbreak.
Bob served as as the Coalition’s vice-chair and chairperson for four years. He concluded his role with the Coalition as chairperson in December 2013, to become our CAPS National President.
Did you know…
- Meetings are a 33-billion dollar industry in Canada (larger than forestry), and when you include indirect tourism tied to meetings that number jumps to a $72-billion industry.
- The meeting business in the United States is worth approximately $263-billion.
- Internationally, meetings account for around $565-billion in revenues worldwide.
- Canada, the United States and the United Kingdom represent the majority of meeting revenues worldwide.
Bob would not recommend doing what he did to create his professional speaking career. When he started, he admits he was young, naive and ignorant (his words) of how the speaking business worked. However, he learned how to stick to it with great tenacity and personal drive.
Bob’s perseverance is what made him a success today, especially with the experiential learning style of his Pit Crew Challenge. Bob’s been running the Pit Crew Challenge for 13 years, and says that experiential learning is the key to speaking success because people are looking for experiential education. Bob runs his Pit Crew Challenge about 50 times a year, for 5 or 10 clients at a time.
To up and coming professional speakers, Bob offers this advice…
“If you have a passion, or a cause, it’s difficult to have a business while trying to change the world. As a professional speaker, people hire you to solve their problems, not yours… unless you can help them see that it is also their problem. That is the art of speaking. You need to know what you want to speak about AND that there is a market for it! You need to have more than just an excitement for the topic. There’s got to be a market for your message, if there isn’t, you’ll either speak for free, or not very often.”
Bob’s Five Time Management Tips:
- Write things down. Make a list. Check it off when completed.
- Make a mind dump on paper of all your longer term products in chart format — every organization, every project, every brand/product, every association — one per page with subcategories. And add to it over time. He uses this as his to-do list.
- Bob keeps one to-do list right on his desk for immediate to-do’s. He uses a quick-note binder that shouts “this is the stuff that needs to get done right away”.
- Bob, for his larger, long-term projects, uses OmniFocus software to create more complicated to-do list. He says, “the nice thing about the software is that you can use categories and add context including: errands, writing, blogging, website, etc. to help you focus on what you feel like doing right now in small parts of a larger project.”
- Bob also keeps a clean desk, to avoid distractions from his immediate task.
Bob’s Experience 3D Goal:
Through his afternoon seminar on Feb 15th, Bob wants his listeners to develop “different” ways to deliver their message that they may never have thought of before, with the goal of better engaging their audiences. The audience still needs your expertise, but the days of the “sage from the stage” are less relevant. You still need to be the expert, but it’s not just you talking and people listening.
How information is being delivered is changing, and Bob’s primary goal is to help professional speakers understand how to “disrupt” their thinking around how to use their experience in the marketplace and “discover” alternatives to the way that they’ve always presented.
What could that look like?
Bob will be sharing exactly that with our guests and members on Feb 15th, as well as, why it is changing? and where it is going?
“If you’ve been in this business a long time, just get in front of them and just talk,” states Bob to our veteran speakers. But, if you’re just getting into the professional speaking business, then Bob’s Experience 3D will be an exceptional way to begin taking your first steps towards success.
For the newbies, Bob offers this advice “Keynoting is different than teaching. Know your audience and whether there is a market for your expertise.”
Bob’s Core Message for Feb 15th:
Learn how to join the crowded professional speaking market. His advice… “be different and be unique.”
Tickets are still available via Eventbrite for our Saturday, February 15th event. Please join us to meet Bob in person and to learn more about his Experience 3D concept.
First time guests can attend the morning session for FREE, or stay for lunch and Bob’s 3-hour afternoon session for just $49 per person.
This blog interview was conducted by Anna Coleshaw-Echols of GoodToGreat Public Speaking Training, CAPS Manitoba’s Communications Chair.