Blogging is all the rage right now in business, especially in the professional speaking business. I do not consider myself to be an expert on the subject… However, I’ve been praised for my blog writing style over the past 20 months on my food, chocolate and public speaking tips blogs, so below are a few of the tips that I feel have worked well for my blogging success.
As the webmaster for the CAPS website, it is my goal to provide you with educational content every Sunday. But, I do not wish to be the one to write all these posts myself – HELP!
With that in mind, I call on my fellow CAPS members in Winnipeg, and across Canada, to consider providing us with a guest blog post. My goal is to fill our blog schedule for the next 52 weeks with your wisdom, tips, and strategies for speaking success.
Please feel free to email me at anna@GoodToGreatPS.com with your submission(s) when you think of a great topic to share with us.
Anna’s 9 Insights into Creating Great Guest Blog Posts
1. Write like you speak. Unlike academic or traditional business writing, blogging is more like a having a 1-on-1 conversation with your readers. This is your opportunity to become a journalist, at least that is the mentality that I’ve always adopted. Have you ever wanted to write for a newspaper? Now that those dinosaurs are dying (sorry WFP)… Love Live the Blog! Go for it – write your heart out.
2. Avoid 50-cent words. You will be drawing readers from a variety of backgrounds, so writing in plain-speak and to a level of the everyday reader is a smart strategy. Also, avoid using unexplained acronyms, jargon, slang, and repetitive use of the same words — thesaurus.com is your best friend as a blogger.
3. Use lots of adjectives. Make your words flower and come alive in the deep, dark depths of your reader’s mind by using descriptive language. Painting a picture of yourself, and your personality, in words helps you create posts that appeal to your readers. My suggestion… put a bit of you and your personal stories in your posts, just like you do in your verbal presentations.
4. Keep it short sweetie. K.I.S.S. is my nemesis, because I just love to share my knowledge. Traditionally, a good blog is short and sweet, and usually 300 to 500 words. Just remember there is infinite space online, but that doesn’t mean you have to fill it (or so I tell myself daily).
And on that note… this post in its entirety was getting to be almost 800 words, so I will continue the last five insights on a second post, click to read Creating Great Guest Blog Post – Part 2.
Do you blog? If so, please feel free to share a
link to your latest blog post below.