This is a continuation of yesterday’s blog post that was getting a bit too long. The great thing about blogging is that there are very few hard and fast rules, you can truly do anything you want with your posts.
Here are my last five insights…
5. Include links to expand your post. The very best feature of a blog is that you can provide a couple of links to more extensive material. And actually those links will enhance your ranking with search engines too – Google loves linked content! That way your reader can easily click to read more about what attracts their interest. I, personally, love to link once to other content on my previous blog posts, and once off my website to someone else’s content, which is so much better than repeating what someone else has already written. Click if you’d like to know more about Guest Blogging Tips from SpireCast.
6. A Picture is Worth 1,000 Words. I, personally do not like reading blogs or any webpage without pictures on them. As a result, in all my blog posts I include a royalty-free meme that I custom create to go with each blog post’s theme. A meme (pronounced meam not me-me) is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations. Also, don’t forgot to always designate a Featured Image on all of your blog posts so that that image appears when your post is shared anywhere, like on Facebook.
7. Be interesting. Just like you would for any speech presentation, you want to engage your listener. Be thought provoking, and you will know that you’ve done a good job if your post stimulates comments and interaction with your readers.
8. Close with a question. On that last point, in order to generate interaction, end your blog post with a question that stimulates comments on your post. Doing this will draw out your more outgoing readers and once the first person makes a comment, then others will follow. Trust me, there is nothing more rewarding than knowing that people actually read what you write, and that you motivated them enough to leave a comment. (hint hint)
9. Write – Rethink – Rewrite. Never click the Publish button until you’ve slept on the blog post for at least one night. In fact, I load my blog once a month with 8 to 10 posts and schedule them to run automatically throughout the coming weeks. This allows me time to chew on what I have written and to go back and enhance or edit my content. It also helps to have a good editor in your back pocket, and I have a great editor who I love to bits who’s both accurate and quick.
Remember, unlike a printed article, a blog post can always be changed, even days, weeks, months or years after it’s published.
Again, I’m no expert, but these are a few of the strategies that have lead to me being asked to govern this blog for CAPS Manitoba, and how I have secured contracts from businesses like Prairie Theatre Exchange to write blog posts about their Opening Night plays.
What else do you use that people have said that they like about your blogging style?